Ant Man Quantumania

Feref

Ant Man Quantumania

Client

Feref

Services we provided

  • Front-End Development
  • Technical Support

Year

2023

The Task

As part of the digital rollout for Marvel’s Ant-Man and the Wasp: Quantumania, Digital Gambit teamed up with the esteemed creative agency, Feref, to develop a set of bold, attention-grabbing digital banners. Using assets from the film’s key art toolkit, we built creatives designed to stop scrolling thumbs and drive ticket purchases ahead of the film’s release.

Our Approach

Our goal was to translate the energy and visual flair of the film into a digital format that would resonate with fans across the web. We designed a series of vibrant banners that highlighted the movie’s striking visuals and quirky tone. To ensure maximum impact, we created tailored versions for leading cinema chains, including Odeon and Vue, making sure each banner matched the look and feel of their respective platforms. Rather than a one-size-fits-all approach, we focused on adaptability, delivering variations that felt native to their placements. These banners were rolled out across key online touchpoints such as cinema homepages, entertainment blogs, and digital publications, helping the campaign reach its core audience in the spaces they already frequent.

Ant Man Quantumania

By aligning creative design with platform-specific requirements, we helped drive visibility and ticket conversions in the lead-up to release. The campaign was a great example of how strong visuals and smart targeting can work hand-in-hand to support a major theatrical launch in the crowded digital space.